Will anyone care enough to figure it out?
Wednesday, February 15th, 2006
I certainly didn’t “read” Olympics when I saw this today. But then, the Olympics isn’t exactly top of mind for me. (Triple salchows don’t make me giddy. I’d rather watch reruns of the Shopping Channel. Or do laundry.) I use Google a couple dozen times every day and usually quickly understand (and appreciate) their seasonal/holiday nods. But this one was far from a quick read for me. However, I’m a Google diehard, work in the marketing profession, and have an insatiable curiousity…so I took the time to figure it out. Now, Google’s a useful tool with a value in its own right so a visual that didn’t “connect” quickly isn’t damaging. What if the example was a TV commercial that some client paid big bucks for? Like some of those that ran in the Super Bowl. How often would a consumer really take the time to try and figure out what the message was supposed to be?