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Bloggoggle is a new beta version of a directory of bloggers you can search by the category of the blog or profession of the blogger (bloggers create their own profile).  Looks like it could be a decent new tool.  But its sucess will likely depend on how well it’s marketed to and promoted by bloggers to see if the biggies will sign up.

With over 27 million blogs now, and the number doubling every five months, it can be overwhelming to keep up. That’s a whole lot of voices. Today, Technorati launched  Technorati Favorites. Here you can create your favorites list and get a custom page that lets you monitor, search and share.  Read more from Technorati about this new service.

And while your at it, add us to your favorites by clicking the button below.

If you are a marketer, unless you’ve been living under a rock, you’ve probably kept an eye on what’s going on in the blogosphere that might have impact on your success or failure. The latest State of the Blogosphere report, part 1 issued in early February by David Sifry, founder and CEO of Technorati shows that the blogosphere continues to grow at a quickening pace — with a new blog being created every second of every day.

But what I found most interesting was in Part 2 of the report which looked at the big head, long tail premise and the growing role blogs are playing. Bloggers are climbing higher on the “big head” of the attention curve, with some bloggers getting more attention than sites including Forbes, PBS, MTV, and the CBC.

Here’s the quick stats relative to the State of the Blogsphere

• Technorati now tracks over 27 million blogs
• The blogosphere is doubling in size every 5 and a half months
• It is now over 60 times bigger than it was 3 years ago
• On average, a new weblog is created every second of every day
• 13.7 million bloggers are still posting 3 months after their blogs are created
• Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives
• Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated
• Technorati tracks about 1.2 million new blog posts each day, about 50,000 per hour
• Over 81 million posts with tags since January 2005, increasing by 400,000 per day
• Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers

Marketers…heads up. Now there’s a really easy way word of mouth can get around. Buzz-o-phone, launched by Matt Galloway earlier this month as an experiment in the power of word of mouth. It’s intriguing and worth watching to see if lowering the amount of effort required to share an opinion makes consumers more apt to do so. To praise, rant or blast — consumers just call the buzz-o-phone toll free number(1-800-591-5375), and for up to two minutes they are recorded. And the recorded calls are then available to listen to (through various podcasters including the iTunes Store and on the buzz-o-phone web site.)