«
»

Buzz-o-phone

Buzz o phoneMarketers…heads up. Now there’s a really easy way word of mouth can get around. Buzz-o-phone, launched by Matt Galloway earlier this month as an experiment in the power of word of mouth. It’s intriguing and worth watching to see if lowering the amount of effort required to share an opinion makes consumers more apt to do so. To praise, rant or blast — consumers just call the buzz-o-phone toll free number(1-800-591-5375), and for up to two minutes they are recorded. And the recorded calls are then available to listen to (through various podcasters including the iTunes Store and on the buzz-o-phone web site.)

This entry was posted on Tuesday, February 21st, 2006 at 11:37 am and is filed under Uncategorized, Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

This post was written by: Kim Mickelsen

One Response to “Buzz-o-phone”

  1. Matt Galloway
    February 21st, 2006 at 7:51 pm

    Thanks for the Buzz-o-phone buzz! Even though there are only a dozen or so calls so far, it’s already been really interesting to listen to what folks have to say. Thanks for watching and listening and especially for helping spread the word.

    Now, don’t you have something you’d like to say to a few hundred friends?

    Thanks,

    Matt

Leave a Reply