Rapid rise of Podcast advertising
Last July only 13% of respondents felt they knew the meaning of the concept podcast, according to the Pew Internet & American Life study. 
A mere 7 months later, eMarketer projects podcasting advertising to reach $80 million this year and $300 million by 2010.
The audiece for podcasts is growing extremely rapidly especially when you consider it “started” in September of 2004. And with the audience’s attractive demographics and flexibility of this new “anywhere, anytime” channel — advertiser are hot to take advantage of this medium.
Advertisers are looking at podcasting as a way to reach consumers that are difficult to reach with traditional media and indeed finding the right podcast can provide a compelling messaging environment for an advertiser’s brand. And where there’s demand, there will be supply…two new podcasting ad networks — Kiptronic and Podtrac — officially launched in late January.
But advertisers are not the only one looking to jump on the band wagon. PRWeb, a online release distribution platform, has introduced a press release podcasting service.
This post was written by: Kim Mickelsen