Wonder how you fast forward?

Tivo
TiVo and Verizon Wireless have partnered to allow TiVo subscribers to schedule show recordings via mobile phones, reports MediaWeek. The service will be available to Verizon subscribers through the company’s “Get It Now” applications sometime this summer.  Presents a whole new set of challenges to advertisers.

This post was written by: Kim Mickelsen

One Response to “Wonder how you fast forward?”

  1. Marketing Inside Out » Blog Archive » Multi-tasking, Time-shifting and Place-shifting

    [...] TiVo recently announced plans to make content available via mobile phones. TiVo owners will also be able to use their PCs to drop recorded shows into iPods and Sony PlayStation Portables. [...]

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