Out of Date
Although I’ve disagreed with some of his POVs over the years, like most people in the marketing field I’ve read his books and found some worthy insights. But Jack Trout really dated himself in this interview in Forbes.
Word of mouth may not be anything new, but to think you can ignore it in our hyperconnected world and just focus on advertising is plain naive.
Steve Rubel said it well:
This is nostalgic thinking. It’s almost like saying that we should go back to using typewriters over computers since we don’t have to worry about getting a virus.
This post was written by: Kim Mickelsen