Nike & Google Partner for Soccer Fans
Monday, March 20th, 2006This from Business Week:
Nike (NKE ) and Google (GOOG ), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages.
The two companies have been working on the site for the past eight months and are expected to publicly unveil it this week, BusinessWeek has learned. Nike is supplying the content, and Google is the technical partner.
Joga.com is the latest example of how Nike is marketing to its core consumers: young, digital saavy males.