Natural Doesn’t Mean Nutritious
From USA Today:
Marketers are working to give a healthier glow to many products perceived as not so good for you by increasingly nutrition-conscious consumers.
Soft-drink brand 7Up this week announced that its original 7Up is now “100% natural” — following a reformulation to eliminate an artificial preservative.
“Everything that remains in the can is from a natural source,” says Kelli Freeman, marketing vice president. The label does not apply to the diet and other varieties.
TV ads beginning May 8 will show 7Up cans as fruits or vegetables, being picked or pulled from the ground.
I’d bet that sugar cane isn’t one of the fruits or vegetables they highlight. Get real. It’s soda. “All natural” and “good for you” are not the same thing! It would be more believable to me if the message was “less bad for you than other sodas” or “something your Mom gives you when you have an upset stomach”.
This post was written by: Kim Mickelsen
April 21st, 2006 at 3:17 am
I think if these companies really wanted to reach consumers, they’d offer more truth in their advertising. For example:
“7UP: It May Kill You but it Makes You Burp!”
or for the hydrogenated oil crowds:
“Hydrogenated Oil: Fills Your Cells With Heavy Metals, but hey, You Like to Mosh Right?”
Point being with this comment? No matter how they market a product, no matter how “natural” it is, we’re all going to die from something and most likely it’s not going to be from 7UP intake.