Pushing it

snowI stopped at Target today to pick up some ant spray and ran smack into a snow scene.  It’s 91 degrees and I haven’t even bought Halloween candy yet, but the snowflake decor and Christmas wrapping paper is abundant.  Every year it seems to get earlier and earlier.  In fact I noticed when I bought a gift card for my husband at Sports Authority yesterday my graphic choices were either a snowflake or stocking.  That’s nuts.  It’s only October 2.  I guess now they figure that since Halloween is such a big holiday (consumers are expected to spend $4.96 billion this Halloween) that we’ll be in the mood to stock up on Christmas stuff at the same time.

They’re predicting a more “subdued holiday season” for retailers this year. Maybe angst explains the earlier than usual start.  But I for one, can’t think of roasting a turkey when I still feel like I’m roasting.  My motto is “If the air conditioner in my car is still necessary, gift buying for the holidays isn’t.”

This post was written by: Kim Mickelsen

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