http://www.marketinginsideout.com/2006/10/10/the-power-of-the-apple-brand/ A look at the marketing profession from every angle. Mon, 06 Feb 2012 08:18:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketinginsideout.com/2006/10/10/the-power-of-the-apple-brand/comment-page-1/#comment-4373 MarketingInsideOut.com » Blog Archive » When Imitation Sucks Thu, 28 Dec 2006 16:23:29 +0000 http://marketinginsideout.com/2006/10/10/the-power-of-the-apple-brand/#comment-4373 [...] Apple’s “I’m a Mac” campaign is a great advertising campaign. [...] [...] Apple’s “I’m a Mac” campaign is a great advertising campaign. [...]

]]> http://www.marketinginsideout.com/2006/10/10/the-power-of-the-apple-brand/comment-page-1/#comment-3043 Anonymous Fri, 27 Oct 2006 18:47:11 +0000 http://marketinginsideout.com/2006/10/10/the-power-of-the-apple-brand/#comment-3043 http://www.marketinginsideout.com/2006/10/10/the-power-of-the-apple-brand/comment-page-1/#comment-2950 MarketingInsideOut.com » Blog Archive » Like Lays — You can’t have just one Thu, 26 Oct 2006 05:50:26 +0000 http://marketinginsideout.com/2006/10/10/the-power-of-the-apple-brand/#comment-2950 [...] In 84, Apple made a huge splash with their legendary superbowl ad. And while, over the next five years, they made significant inroads in the education and creative/design market, their share of the overall US market, which was 54 million units, was miniscule by comparison to the PC side. By the time Jobs returned in 1997 (he’d left in 85 to form NeXT) Apple was beleaguered and bleeding red ink. He immediately started the iMac project, killed the clone market (which was a highly controversial decision at that time) and released OS 8 with enough neat features to hook millions of Mac users while at the same time abandoning support for the oldest Macs. In 98 they killed the Newton and birthed the iMac and went from beleaguered to industry darling — turning a profit every quarter. [...] [...] In 84, Apple made a huge splash with their legendary superbowl ad. And while, over the next five years, they made significant inroads in the education and creative/design market, their share of the overall US market, which was 54 million units, was miniscule by comparison to the PC side. By the time Jobs returned in 1997 (he’d left in 85 to form NeXT) Apple was beleaguered and bleeding red ink. He immediately started the iMac project, killed the clone market (which was a highly controversial decision at that time) and released OS 8 with enough neat features to hook millions of Mac users while at the same time abandoning support for the oldest Macs. In 98 they killed the Newton and birthed the iMac and went from beleaguered to industry darling — turning a profit every quarter. [...]

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