ABC Stream Double the Test Volume
As mentioned in this post, I’m a Lost fan. So far this TV season, I’ve been traveling a great deal and have watched 2 Lost episodes online, 2 Grey’s Anatomy episodes and 1 Ugly Betty episode, so that’s 5 for me. It’s a smooth and enjoyable experience. ABC must be doing well with the online initiatives. According to the latest report, ABC.com’s fall program-streaming initiative has garnered 2.5 million requests for shows in the first two weeks. That’s compared to 5.7 million requests for episodes for thge entire two-month test period in the spring, when ABC first began to stream its top shows online.
On top of online stream, more than 8.5 million downloads of ABC shows on iTunes have been sold since the deal last fall.
At last week’s National Association for Multi-ethnicity in Communications conference in New York, the network’s Albert Cheng said revenue from ABC.com and the iTunes deal is exceeding internal predictions.
OK…so now I can watch when ever & where ever I want — thanks. But ABC, what the heck are you doing with the story line on Lost. So far this season, I’m less than excited. Why don’t you answer some of the old burning questions instead of just creating a whole bunch of new characters. Seems like a reach to me.
This post was written by: Kim Mickelsen