Archive for November 15th, 2006

Color for the Hair Down There

Wednesday, November 15th, 2006

Betty Pubic Hair DyeAt first when I read it, thought it was some kind of prank by Ad Age… I mean comeBetty T-shirt on…pubic-hair-dying kits?

But it’s real. Betty offers multiple colors plus pink for the fun at heart.

This NY startup is getting big PR buzz. The company began building buzz this summer with a brief appearance on the “The Tonight Show” With Jay Leno.

Last week, the web site was on pace for 2 million visits annually.

Brings new complexity to the “true blonde” concept. Suppose they’ll come out with a touch up kit for dealing with dark roots?