Comments on: Reverberations http://www.marketinginsideout.com/2006/12/13/reverberations/ A look at the marketing profession from every angle. Mon, 06 Feb 2012 08:18:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: MarketingInsideOut.com » Blog Archive » Aston Martin Break Down - Foreshadowing of doom? http://www.marketinginsideout.com/2006/12/13/reverberations/comment-page-1/#comment-4970 MarketingInsideOut.com » Blog Archive » Aston Martin Break Down - Foreshadowing of doom? Mon, 22 Jan 2007 21:39:25 +0000 http://www.marketinginsideout.com/2006/12/13/reverberations/#comment-4970 [...] As the buzz over the DraftFCB/Roehm/WalMart scandal seems to finally be dying down it’s time to take one last brief look back and ask ourselves – what is the real problem here. And I’d say the real problem is that we’re idiots. Yes, we in the marketing/communications business are idiots because of the criteria we use to deem a new undertaking to be a success or a failure. [...] [...] As the buzz over the DraftFCB/Roehm/WalMart scandal seems to finally be dying down it’s time to take one last brief look back and ask ourselves – what is the real problem here. And I’d say the real problem is that we’re idiots. Yes, we in the marketing/communications business are idiots because of the criteria we use to deem a new undertaking to be a success or a failure. [...]

]]> By: cg http://www.marketinginsideout.com/2006/12/13/reverberations/comment-page-1/#comment-3918 cg Thu, 14 Dec 2006 03:55:21 +0000 http://www.marketinginsideout.com/2006/12/13/reverberations/#comment-3918 This quote was recently printed in The Pitch Magazine (Dec 7th, 2006) Kansas City: "Inside Bernstein-Rein, employees grumbled about representing Wal-Mart. Jeff Bremser, who has been Bernstein's chief creative director for the past 30 years, says Wal-Mart lost its moral focus when Walton died. "Wal-Mart had changed," Bremser says. "Wal-Mart used to be a very honest company. They were never involved in any trickery under Sam." As a small business owner and stock holder in Wal*Mart I would never consider hiring an ad agency who goes on record to say that the company they are representing is dishonest and immoral as well as involved in trickery. This quote was recently printed in The Pitch Magazine (Dec 7th, 2006) Kansas City:

“Inside Bernstein-Rein, employees grumbled about representing Wal-Mart. Jeff Bremser, who has been Bernstein’s chief creative director for the past 30 years, says Wal-Mart lost its moral focus when Walton died. “Wal-Mart had changed,” Bremser says. “Wal-Mart used to be a very honest company. They were never involved in any trickery under Sam.”

As a small business owner and stock holder in Wal*Mart I would never consider hiring an ad agency who goes on record to say that the company they are representing is dishonest and immoral as well as involved in trickery.

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