God trumps Roehm
Monday, December 18th, 2006Roehm-Gate is soooo…last week. The burning question now…Would Jesus shop at Wal-Mart?
A new TV spot that started running this weekend, supported by the Baptist Center for Ethics, WakeUpWalMart.com, and evangelical leaders from across the county is generating quite a stir. Check out the interviews with Joe Phelps, pastor of Louisville’s Highland Baptist Church (who is in the spot) and Robert Parham, executive director of Baptist Center for Ethics on Headline News, CNBC and Fox.
Check out the spot:
“Wake Up Wal-Mart” is a national campaign that challenges the country’s largest retailer to clean up its act on multiple fronts, but this is the first nationwide initiative to reach out to evangelical Christians to help change Wal-Mart for the better.
According to a news release on WakeupWalmart.com:
“The new TV ad, which is headlined by Pastor Joe Phelps, a Baptist minister from Louisville, KY, raises the moral question of whether or not, especially during the Christmas season, people of faith can ignore Wal-Mart’s exploitation of its workers and their families. The spot ends by calling on people of Christian faith to, “Search your heart. If these are Wal-Mart’s values, would Jesus shop at Wal-Mart? Should you?” The 30-second TV ad will be running in over 25 states and 43 media markets across the country beginning Thursday, December 14, 2006.”
What do you suppose Wal-Mart’s PR agency is thinking right now? I can’t wait to see what they do about this.