42% of Year Spent with Media
Wednesday, December 20th, 2006
According to the Census Bureau’s new Statistical Abstract of the United States, in 2007 adults and teens in the US will spend almost 5 months worth of time (3,518 hours) watching television, surfing the net, reading newspapers and listening to music devices.
That’s up almost 6% from the 3,333 hours in 2000.
That means spending 10 hours every day…70 hours each week with media. Often using more than one media at a time.
Not surprisingly, TV watching is down and internet usage is up.