Have Toilet — Will Travel
Wednesday, December 27th, 2006
So you come in to work at P&G one morning and you’re given your assigment for the day. You are to put on a toilet costume and go stand in Times Square and encourage people to use the Charmin bathroom.
OK… so they probably hired actors instead of using employees (imagine including “I was a Toilet in Times Square” on a resume). But more and more advertisers are increasingly turning to on-the-ground marketing stunts to capture the attention of consumers.