MarketingInsideOut.com

2007 is expected by many, to be the year of mobile. So of course mobile advertising is expected to surge as a result.

Thus far the amount of money spent on advertising on mobile phones pales in comparison with other advertising avenues, but it has been growing rapidly. In 2005, advertisers spent $45 million, around $150 million this year, and according to Ovum Research will reach $1.3 billion by 2010.

According to a story in New York Times, Verizon wireless intends to seize the opportunity and itself become an ad medium.

Beginning early next year, Verizon Wireless will allow placement of banner advertisements on news, weather, sports and other Internet sites that users visit and display on their mobile phones, company executives said.

So now we can be distracted not just by calls, text, games and the mobile web, but also by banner advertising.

This entry was posted on Wednesday, December 27th, 2006 at 10:45 am and is filed under Advertising, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

This post was written by: Kim Mickelsen