Affluent Empty Nesters Choose Newspaper
Thursday, December 28th, 2006Apparently someone besides Bush reads newspapers.
According to an article in Media Post, The media habits of affluent “empty nesters” are led by newspapers and the internet, according to Bob Jordan, president of International Demographics, Inc.
Based on information in a new report from The Media Audit, more than 27 percent spend an hour or more each day reading a newspaper (index 159) and 38.7 percent spend 430 minutes or more each week on the Internet (index 107). Radio, television and direct mail all index at less than 100 with the affluent empty nesters.