MarketingInsideOut.com

Apparently someone besides Bush reads newspapers.

According to an article in Media Post, The media habits of affluent “empty nesters” are led by newspapers and the internet, according to Bob Jordan, president of International Demographics, Inc.

Based on information in a new report from The Media Audit, more than 27 percent spend an hour or more each day reading a newspaper (index 159) and 38.7 percent spend 430 minutes or more each week on the Internet (index 107). Radio, television and direct mail all index at less than 100 with the affluent empty nesters.

Apple’s “I’m a Mac” campaign is a great advertising campaign.

The production style is simple and elegant and the message comes through loud and clear, so it’s not the least bit surprising that many have copied the approach.

From the jejune, lame and idoitic, for the Sony Vaio where you pinch and PC farts, Mac says “hey” and Vaio giggles to the two examples below — all of which lack the class of the original.

From Bankerspank.com hyping the advantages of credit unions over banks:

To the totally stupid fat chick vs slut promo from Wii:

Come on people. If you are going to do bad crap, at least be original and come up with your own idea.