When Imitation Sucks
Apple’s “I’m a Mac” campaign is a great advertising campaign.
The production style is simple and elegant and the message comes through loud and clear, so it’s not the least bit surprising that many have copied the approach.
From the jejune, lame and idoitic, for the Sony Vaio where you pinch and PC farts, Mac says “hey” and Vaio giggles to the two examples below — all of which lack the class of the original.
From Bankerspank.com hyping the advantages of credit unions over banks:
To the totally stupid fat chick vs slut promo from Wii:
Come on people. If you are going to do bad crap, at least be original and come up with your own idea.
This post was written by: Kim Mickelsen