From Ass-vertising to Thumb-vertising
Thursday, January 4th, 2007
After all the forhead-vertising, ass-vertising, tummy-vertising …now there’s Thumb-vertising.
This from the site: Thumbs are tomorrow’s billboards. Born out of a niche market, thumb-space has gone mainstream! Media planners around the world add bang to over-stretched media budgets with thumb-vertising!
On the site, you can audition…simply upload your thumb and the talent spotters will decide if you have what it takes to begin a career as a thumb-vertiser.
OK…yes it’s a spoof. Created by agency StrawberryFrog, Thumb-vertising is actually the promotion effort for Cafe Switch coffee innovation that was launched in the UK in October. Because of the distinctiveness of the product, Douwe Egberts felt it was desirable to launch with an equally innovative advertising campaign.
Taking the Café Switch icon, the thumb, it was decided to communicate the great feeling that Café Switch gives you by using the thumb as the advertising space. A new advertising medium was born.
Following the campaign, exit polls at tube stations indicated a shift from the middle finger to the thumb as the consumers’ digit of choice.