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Seems like many are doing it. Promoting the concept of consumer-generated creative for use on the Super Bowl. But at least one player seems serious (since the spots are produced). They’ve narrowed the list to five finalists in the Doritos consumer-generated creative playoff. And now it’s time to vote for the spot that it will air on Super Bowl Sunday.
My money is on Mouse Trap.
You can see what sex your mind is at SexID.
The BBC collaborated with a team of psychologists to create Sex ID, which brings together a series of separate psychological tests related to brain sex differences. By asking you to perform simple tasks, the test has tracked what kind of scores are typically associated with certain genders.
“Most scientists agree that men and women are of equal intelligence, but some believe that they may have differing mental strengths and weaknesses, on average. The reasons for these differences, if they exist, are not known, though there are a number of theories that offer possible explanations.”
Take a few minutes and take the test, but you need a ruler that includes millimeters. You just might find out a few things you didn’t know before. For example: “It’s thought that your ratio (of the length of your index finger to the length of your ring finger) is governed by the amount of testosterone you were exposed to in your mother’s womb. The ratio is set for life by as early as three months after conception. Even during puberty, when we experience intensive hormonal changes, the ratio stays the same.”
Who knew?