Crunch Time
Seems like many are doing it. Promoting the concept of consumer-generated creative for use on the Super Bowl. But at least one player seems serious (since the spots are produced). They’ve narrowed the list to five finalists in the Doritos consumer-generated creative playoff. And now it’s time to vote for the spot that it will air on Super Bowl Sunday.
My money is on Mouse Trap.
This post was written by: Kim Mickelsen