MarketingInsideOut.com

Dell, IBM, NIKE, Rueters — those I get. But…Sears? In Second Life? I read about it today in a story from Steve Rubel at Micro Persuasion. That’s one company I would never put on the forefront. But it was announced Monday at the Consumer Electronics Show in Las Vegas.

Sears is going to have an area where customers can import their own kitchen and change cabinet faces, coutertops and basically remodel it with Sears products. And they plan to bring the entire catalog into Second Life. If you think about that, it’s pretty impressive. Imagine all those products in 3D.

I’ll have to check it out when launched. Maybe my avatar can get some kitchen design advice from Ty Pennington’s avatar.

Via Adrants: “It’s got Mountain Dew’s twisted tongue-in-cheek style all over it but the Dew’s staying mum about its involvement with the aging, crunk-loving album ripper.”

With their cheesy HGTV-like lead in music, there’s the MashUp and Sue customizing her “kicks”.

If it’s a fideo campaign, speculation is that it’s Super Bowl related. Guess we will just have to wait and see if Sue does Miami on Feb 4.

Either way, I love these. And I love Sue.

There was…

Forehead-vertising – self-explanatory
Ass-vertising – self-explanatory
Tummy-vertising – self-explanatory
Thumb-vertising – thumbs are tomorrow’s billboards. Born out of a niche market, thumb-space has gone mainstream!

And now more…

Chalk-vertising – chalk drawings on sidewalks.

Faux-vertising – like a YouTube video that is tagged in a way that would be found by people searching for Jessica Simpson exposing her nipples.