Sears Launches In Second Life

Sears

Dell, IBM, NIKE, Rueters — those I get. But…Sears? In Second Life? I read about it today in a story from Steve Rubel at Micro Persuasion. That’s one company I would never put on the forefront. But it was announced Monday at the Consumer Electronics Show in Las Vegas.

Sears is going to have an area where customers can import their own kitchen and change cabinet faces, coutertops and basically remodel it with Sears products. And they plan to bring the entire catalog into Second Life. If you think about that, it’s pretty impressive. Imagine all those products in 3D.

I’ll have to check it out when launched. Maybe my avatar can get some kitchen design advice from Ty Pennington’s avatar.

This post was written by: Kim Mickelsen

One Response to “Sears Launches In Second Life”

  1. Erin Neathery

    Nice! Perhaps the dinosaurs within these older retailers have finally gone extinct.

    Let me know if you can talk to Ty Pennington’s avatar without his trademark megaphone and jumping around. I’d like my kitchen done too!

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