AdWeek Votes a Real Agency as US Agency of the Year
It’s about time.
Unlike rival industry rag AdAge who voted “The Consumer” as agency of the year, AdWeek voted a real agency, Goodby, Silverstein & Partners as the U.S. Agency of the Year and TBWA as Global Agency of the Year.
From AdWeek story on Goodby:
The year’s work proved that the agency has turned a page in the history of its evolution; the agency’s creative output is now split evenly 50/50 between traditional and nontraditional. And although there was a lot of internal change, the agency’s milk client says its service didn’t suffer. “They’ve done a lot of work internally to stay ahead of the curve,” James says. “But it was perfectly seamless to us. Which is the way we like it.”
This post was written by: srowe