Unavoidable Media?
Maybe I’m just in a pissy mood or extremely jaded, but what type of company/product could possibly elicit positive feelings among viewers from advertising on the bottom of security bins at the airport. Even slip on shoes and valium (things you actually lust for at that point) just point out the already frustrating process.
After spending 16 hours this weekend at airports dealing with cancelled flights and trying to get home from the middle of the ice storm, I’m sick to death of the strip down routine at security. And so help me if I would have seen someone take the time (and hold up the line) to read an ad in the bottom of the security tray…I would have thrown my shoes at them.
According to maker, SecurityPointMedia, the security tray systems represents “unavoidable media.” Captive audience? Maybe so, but that’s not necessarily a good thing.
This post was written by: Kim Mickelsen
January 16th, 2007 at 1:13 pm
I think there’s some potential here. I was thinking of who could advertise there, and what their slogan would be. Examples:
Handi Wipes. “Cuz’ God knows what’s been put in these bins.”
Banks. “Bank with us. Our lines are shorter than this one.”
Capital One: What’s in your wallet? (Never mind, we’re about to find out)
For more, see:
http://marketingroi.wordpress.com/2007/01/12/advertising-on-airport-security-bins/