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Not really. But it’s set up to look like fashion label Diesel has been held to ransom by two wannabe supermodels. Check out the official site of Diesel (for the next few days anyway). It’s like a melding of lonelygirl15, MySpace and Big Brother.
In what appears to be an offbeat advertising campaign by Diesel.com, the girls have a permanent camera set up to stream live footage from the bedroom where Juan is tied up and almost naked.
Great story in the current Wired about how, Terry Semel Yahoo CEO and famed Hollywood deal maker (a guy who didn’t even use email), brought in back in ‘01 to fix Yahoo, just doesn’t get it. All the marketing muscle in the world doesn’t stack up to the Google boys’ engineering saavy, no-muss/no-fuss, quick-to-decide/quick-to-move machine. And Yahoo’s paying the price — both in terms of declining market share and sluggish stock price. Worth a read.