How Yahoo Blew It
Great story in the current Wired about how, Terry Semel Yahoo CEO and famed Hollywood deal maker (a guy who didn’t even use email), brought in back in ‘01 to fix Yahoo, just doesn’t get it. All the marketing muscle in the world doesn’t stack up to the Google boys’ engineering saavy, no-muss/no-fuss, quick-to-decide/quick-to-move machine. And Yahoo’s paying the price — both in terms of declining market share and sluggish stock price. Worth a read.
This post was written by: Kim Mickelsen