MarketingInsideOut.com

So many dumb moments…so little time. Business 2.0 has their picks for the 101 dumbest of 2006.

Three guesses who’s at number one (and the first two don’t count.) Surprise….it’s Wal-Mart, but this time for hiring Edelman to create their “Candidate Wal-Mart” campaign.

“As a result, candidate Wal-Mart quickly becomes, well, the most popular politician since Spiro Agnew. By year’s end Wal-Mart suffers its first quarterly profit drop in a decade, sees same-store sales decline in November’s run-up to the crucial holiday shopping season, and suffers a series of public relations gaffes so stunning that it lands six spots in this year’s edition of the 101 Dumbest Moments.”

Six spots! Not a good year for Wal-Mart.

At number two: Northwest Airlines begins laying off thousands of ground workers, but not before issuing some of them a handy guide, “101 Ways to Save Money”. That’s cold.

Chuck McBride (heretofore to be known as Chuck McBlood) on Tuesday had a mock horror video delivered to Creativity magazine, apparently in reaction to news that he would be leaving TBWA Chiat/Day to form his own firm. AdAge calls it an innovative alternative to the standard-issue press release reassuring employees and marketer clients.

Notice the interesting use of a Clio.