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Day 5…and it looks like the kidnapping is coming to an end.

This message is posted on the Diesel site today.

Official Diesel statement on Italian radio:

“WE WILL SHUT THE HEIDIES DOWN AT 23.00 CET”

“Today Diesel officially stated on the radio that they actually LIKE what we are doing but they ARE shutting us down. They want their collection back.”

I think this was an interesting stunt to watch in terms of the viral impact. Obviously it created a lot of attention. From the time the Heidies took over diesel.com last Monday (1/22) through Thursday (1/25), over 2400 blogs and news sites linked to it.

Apparently we won’t see monkeys this year during the Superbowl. Too bad. At least those spots were marginally entertaining. Unlike many of the spots from last year.

This spot and this one are running in the lead-up to the Adbowl on Feb 4.