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Diesel Shutting Down Heidies on Day 5

Day 5…and it looks like the kidnapping is coming to an end.

This message is posted on the Diesel site today.

Official Diesel statement on Italian radio:

“WE WILL SHUT THE HEIDIES DOWN AT 23.00 CET”

“Today Diesel officially stated on the radio that they actually LIKE what we are doing but they ARE shutting us down. They want their collection back.”

I think this was an interesting stunt to watch in terms of the viral impact. Obviously it created a lot of attention. From the time the Heidies took over diesel.com last Monday (1/22) through Thursday (1/25), over 2400 blogs and news sites linked to it.

This entry was posted on Friday, January 26th, 2007 at 12:55 pm and is filed under Advertising, Blogs, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

This post was written by: Kim Mickelsen

4 Responses to “Diesel Shutting Down Heidies on Day 5”

  1. Scott
    January 26th, 2007 at 2:42 pm

    Let us know how it ends.

  2. Jan Bergan
    January 28th, 2007 at 1:51 am

    Brilliant marketing idea. Wonder where they will take it now.

  3. gudago
    March 6th, 2007 at 7:14 am

    See http://www.waskman.com

  4. gudago
    March 12th, 2007 at 10:57 am

    waskman was the aart directors of the space where have been jailed the models and supplied all technical vídeo streaming needs to get this campaign succes.

    cheers

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