Sex Doggie Style to Promote the Snip Clinic
I’m a big animal lover. I have 4 cats (3 of which were rescues that I nursed back to health and fell in love with) and an outnumbered beagle. All are fixed, healthy and a valued part of our household. But there are so many animals that aren’t as lucky. When I saw this campaign in AdRants today, it really caught my attention. It’s just what is needed to make people stop and think about pet overpopulation and all the animals that are euthanized as a result. Meant to herald the opening of a five-day-a-week, spaying-and-neutering “SNIP Clinic”, the campaign is generating a lot of buzz.
From the Louisville Courier Journal:
“Thousands of animals are having to be euthanized, and as a pet lover … that really upsets me,” she said. The ads may be “edgy” and “provocative,” she said, but “the story in all of this is that finally the Humane Society has gotten the public’s attention.”
View all the outdoor boards here. Created by the Creative Alliance of Louisville. This campaign for the Kentucky Humane Society breaks through the clutter and is memorable, edgy and fun. My kudos to the Creative Alliance and a gutsy client for approving it despite some who might give them grief for the sex sells approach.
This post was written by: Kim Mickelsen