The Caveman’s Crib
Wednesday, January 31st, 2007
He may be primitive, but oh so loveable. And by the look of the digs, quite a catch. The caveman from Geico is one of my very favorite ad campaigns and the Caveman’s Crib is an excellent, immersive extension of the concept.
This flash microsite is solid, fast and entertaining. It’s an example of great integration of the campaign in everything as you explore (and discover) each area. Check out the magazine on the table to see where they take things. There’s also a hint of a blog on the laptop. And don’t miss the answering machine in the kitchen.