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Seems like many are doing it. Promoting the concept of consumer-generated creative for use on the Super Bowl. But at least one player seems serious (since the spots are produced). They’ve narrowed the list to five finalists in the Doritos consumer-generated creative playoff. And now it’s time to vote for the spot that it will air on Super Bowl Sunday.
My money is on Mouse Trap.
You can see what sex your mind is at SexID.
The BBC collaborated with a team of psychologists to create Sex ID, which brings together a series of separate psychological tests related to brain sex differences. By asking you to perform simple tasks, the test has tracked what kind of scores are typically associated with certain genders.
“Most scientists agree that men and women are of equal intelligence, but some believe that they may have differing mental strengths and weaknesses, on average. The reasons for these differences, if they exist, are not known, though there are a number of theories that offer possible explanations.”
Take a few minutes and take the test, but you need a ruler that includes millimeters. You just might find out a few things you didn’t know before. For example: “It’s thought that your ratio (of the length of your index finger to the length of your ring finger) is governed by the amount of testosterone you were exposed to in your mother’s womb. The ratio is set for life by as early as three months after conception. Even during puberty, when we experience intensive hormonal changes, the ratio stays the same.”
Who knew?
After all the forhead-vertising, ass-vertising, tummy-vertising …now there’s Thumb-vertising.
This from the site: Thumbs are tomorrow’s billboards. Born out of a niche market, thumb-space has gone mainstream! Media planners around the world add bang to over-stretched media budgets with thumb-vertising!
On the site, you can audition…simply upload your thumb and the talent spotters will decide if you have what it takes to begin a career as a thumb-vertiser.
OK…yes it’s a spoof. Created by agency StrawberryFrog, Thumb-vertising is actually the promotion effort for Cafe Switch coffee innovation that was launched in the UK in October. Because of the distinctiveness of the product, Douwe Egberts felt it was desirable to launch with an equally innovative advertising campaign.
Taking the Café Switch icon, the thumb, it was decided to communicate the great feeling that Café Switch gives you by using the thumb as the advertising space. A new advertising medium was born.
Following the campaign, exit polls at tube stations indicated a shift from the middle finger to the thumb as the consumers’ digit of choice.
I just love MTV’s Happy Holiday spoof music video, Merry XXXLMAS with Chunky Pam and hope they do more in the future with the large and in charge lady. Written by former Fever frontman Geremy Jasper, and played by his cousin–actress Ashlie Atkinson aka Margaret Thrasher of Gotham Girls Roller Derby–”Chunky Pam” just wants to spread some butter all over her bread, as well as some holiday cheer.
The lyrics are just hilarous. My favorite line in the lyrics: Serve me that Kit Kat before I gift-wrap a bitchslap.
Go girl!!!!
From Agency: Saatchi & Saatchi, Brussels.
Don’t know who originally created this, but it’s floating around in email at our office. Very Funny!
Viral video from Panasonic. Check out the “behind the scences” clips as well.
The newly redesigned Wall Street Journal hit newsstands this morning, and nearly 500,000 copies were available free at newsstands across the country.
The new look includes bolder headlines, a brighter look, a reduced page width and even a new font created specifically for the WSJ called “Exchange”.
The Readers’ Guide highlights the whats and whys of the redesign. According to the press release, “A cornerstone of the Journal will be an increased focus on interpretation, insight and ideas—more of what the news means, not just what happened. Other changes include new content features, innovative newspaper navigation, and better print-online alignment.”
The reference to gently pointing folks online underscores the delicate balance between tradition and relevancy. The fact is, our expectations of media have shifted, making this an era when we expect media to embrace that change or we go elsewhere. More synopsis, bolder headlines, a brighter colors and visuals are all techniques that have been used by long-copy web sites and other print publications to help people get through content quickly, but just how far can WSJ go and still be “the” business icon?
I get the feeling the WSJ is engaged in a tough balancing act going forward. They need to stay true to their brand, the cornerstone of which is long-form, text-oriented content. But they also need to accomodate reader “scanning” in order to reflect today’s consumer desire for an easier-to-use newspaper that adds value as readers get news tidbits from multiple sources and channels throughout the day.
It looks like via this redesign they are trying to preserve their brand tradition while acknowledging that the way people absorb content has and is continuing to change rapidly. Supporting readers who “submerge” as well as those who “skim” will be their ongoing challenge.
Geting caught on camera being this totally inept and then having millions of people laugh and make fun of you could be the next thing in law enformcement. I know I couldn’t stop laughing. Perhaps Law enforcement should create a YouTube channel and broadcast stupid criminal videos (including their names)…maybe complete and total public humiliation would work as a deterrent.
All I can say is EWWWWWWWWWWWWWW!!!!!!!!!!!!!!!!!!!!!!!