Super Bowl Ads Nothing Special
Monday, February 5th, 2007I was largely underwhelmed. Overall I thought the ads last night during the Super Bowl were, for the most part OK, but by no means great. Most seemed uninspired, relying on shtick and overdone production techniques.
The Blockbuster ad with the rabbit and mouse did make me laugh, but I wonder if it was a spot buy and not a national buy since neither CBS nor YouTube had it included in their listings. However, it did show up on the Adbowl’s rankings. But to me nothing really stood out as stellar. And apparently I’m not alone in my reaction.