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GM Bows to Pressure and Will Edit Spot

Let me reiterate: the suicide of a robot in a dream…in an ad…set off a controversy.

So it looks like General Motors caved and will edit the robot spots so that the bucket of bolts doesn’t jump off the bridge in the dream sequence. (They already pulled it off YouTube).

That’s two spots…one pulled and one now modified.

Seems like the winners in this year’s Super Bowl were the advocacy groups who got their cause coverage by protesting various multi-million dollar ad buys.

This entry was posted on Monday, February 12th, 2007 at 9:37 pm and is filed under Advertising, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

This post was written by: Kim Mickelsen

One Response to “GM Bows to Pressure and Will Edit Spot”

  1. Erin Neathery
    February 13th, 2007 at 2:08 pm

    Considering the fact that GM laid of 34,000 people last year and are projecting to lay off even more in 2007, the real question here is why they thought the concept was a good idea in the first place?

    http://www.msnbc.msn.com/id/16474294

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