In Honor of Valentine’s Day
Wednesday, February 14th, 2007He’ll do anything for love, but he won’t do that.
Archive for February 14th, 2007
New VW Work Next Target of Public Interest Groups?
Wednesday, February 14th, 2007
“The campaign would begin with three broadcast spots from MDC Partners’ Crispin Porter + Bogusky, Miami, including an ad called “Jumper,” in which a suicidal man stands on the ledge of a building as a crowd and police gather. The man then changes his mind after a stranger tells him about the three sub-$17,000 models from VW.”
Can’t imagine they won’t be pressured. Wonder how long this one will stay on air? Or if it will even make it to the airwaves.
UPDATE 2/15: Yep they pulled it. According to a story in AdWeek: “Volkswagen today said it would pull a 30-second TV spot called “Jumper,” which had drawn criticism from suicide prevention groups…The campaign is all about how optimism…if given a chance, can prevail. Optimism is a huge component of the VW brand. Our position has always been that the campaign was not meant to offend anyone,” said client representative Keith Price. “Another element of the brand is sensitivity and with that sensitivity, we have withdrawn the spot.”