Car Crash in Reverse for the Danish Road Safety Council
Sunday, February 25th, 2007Wow! When I saw these via Adrants, I was awestruck by how incredibly powerful they were. Hard to watch. Because they feel so real. They definitely get their point across.
Someone should create a powerful spot like this where the driver is on a cell phone and distracted to illustrate the potential consequences. Maybe they could get the cell companies to pony up some cash to do a little advocacy advertising to educate their users to stop the dangerous behavior before it gets any worse.
Powerful stuff. Produced by Denmark based Locomotion for the Danish Road Safety Council.