Car Crash in Reverse for the Danish Road Safety Council
Wow! When I saw these via Adrants, I was awestruck by how incredibly powerful they were. Hard to watch. Because they feel so real. They definitely get their point across.
Someone should create a powerful spot like this where the driver is on a cell phone and distracted to illustrate the potential consequences. Maybe they could get the cell companies to pony up some cash to do a little advocacy advertising to educate their users to stop the dangerous behavior before it gets any worse.
Powerful stuff. Produced by Denmark based Locomotion for the Danish Road Safety Council.
This post was written by: Kim Mickelsen