Levi’s Dangerous Liason
Thursday, March 1st, 2007
Great concept! It’s nice to see good work again for Levi’s. From BBH London.
Archive for March 1st, 2007
Advertising that Works
Thursday, March 1st, 2007
Well…here’s some good news for advertising. This according to today’s MarketingVOX:
“A new study from Knowledge Networks finds that almost 49 percent of TV network Web site viewers say that sponsorship of the streaming or download of an episode would increase their opinion of the brand.
The study, entitled “How People Use TV’s Web Connections,” also found that users of streaming or downloaded network video are much more likely than internet users overall (30 percent versus 22 percent) to buy from companies that advertise on their favorite programs.”
From MediaPost:
“In addition to the boost for marketers, the report found that TV networks also derive benefits from their sponsorships. Some 78% of viewers say that being able to watch episodes online increases their involvement with a program.
A full 25% of viewers of streaming or downloaded network TV videos say they are watching a regular TV program more often because of what they have watched on Internet video.”
In Like a Lion
Thursday, March 1st, 2007This is what it looks like out my office window right now. Basically it’s a white out. Dismal.
I’m so looking forward to ‘Out like a lamb’.