Vending Machines Taking Plastic
Cadbury Schweppes and MasterCard are testing 750 vending machines in the Dallas area, New York and Chicago to answer a key question: Will people spend more at vending machines if they can use plastic?
The early answer is, yes.
Some of the machines were installed in January and have seen sales increases of 5 percent to 35 percent without any change in prices, said a vice president with Cadbury’s U.S. beverages subsidiary.
According to Vending Times, an industry publication, vending was a $46 billion business in 2005, and it was virtually all cash. That makes it an appealing target for banks that issue credit cards.
This post was written by: Kim Mickelsen