Talent Zoo Interview with Peter Krivkovich about CareerBuilder
Monday, March 5th, 2007
We all know what happened. It shocked many of us (it certainly did me). CareerBuilder put its account up for review February 23 saying the reason was that the Cramer-Krasselt Super Bowl 
ads failed to rank in the top 10 in USA Today’s viewer poll. And Peter Krivkovich said “no thanks…we won’t play” and resigned the account.
TZ’s Bobbin Wages scores an exclusive podcast interview with Peter Krivkovich, CEO of Cramer-Krasselt where he explains why they were so shocked by the client’s absurd move; what kind of example C-suite executives should set for their companies and what this says about client/agency relationships in general.
Terrific interview worth listening to. His points about setting an example at the C-suite level and standing for something certainly resonate.