Ad Execs and Emerging Media
Wednesday, March 7th, 2007From Emarketer.com
“Blogs, like podcasting and virtual worlds such as Second Life, offer a passionate niche audience. At the same time, they typically are not suited for repurposed content, and require special attention from marketers to work well as part of a campaign. This is partly why blogs are not considered very effective by most US advertising executives, according to the American Advertising Federation.”
