Extreme Milk Deprivation
Saturday, March 24th, 2007
I was just released from Milkatraz. I got nabbed trying to steal the last glass of milk and was forced to do hard time (for a few seconds anyway).
Tonight I finally got a chance to check out the Get The Glass online game created as part of the latest overall Got Milk campaign from Goodby, Silverstein & Partners.
I’m impressed. Not just with the sophisticated, yet retro, feel of the online game (which is way cool by itself), but with the entire Mission Impossible meets Raiders of the Lost Ark nature of the campaign and the brilliance of the strategy behind the effort.
The long running Got Milk campaign has, by all measures, been an incredibly successful effort for the California Milk Processor Board. But what really impresses me is how it has been kept so creative and fresh over the years while staying spot-on strategy.
The latest version, dubbed Get the Glass, launched this week and includes 7 television spots and the online game and will run through December. You can see the new spots on the game web site.