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Well…here’s a perfect combination of media and message.
It works on two levels. The obvious analogy to the roulette wheel is one thing, but the fact that every time you travel you gamble that your luggage will actually arrive is the one that probably strikes the viewer first.
For a Venice Casino. Via Disruption.
Remember the Doritos super bowl contest? Well, it turns out that according to Jason McDonell, director of marketing for the brand, the online effort and contest ultimately racked up one billion impressions, equal to $36 million in paid media.
Plus of course all the coverage for being one of the handful of advertisers to run a user generated content spot during the big game.
As a followup to the effort, check out Snackstongproductions.com where you can see the Dale Backus spot that won the contest. I still liked Mousetrap best.