Third Screen Entertainment Platform
Friday, April 6th, 2007
A study released last week by Arbitron and Telephia, found that an ad-supported model is most attractive when it comes to getting users to consume mobile content. For marketers anxious to get their ad messages on the third screen, the study was one of the first where consumers indicated they were interested in advertising on their mobile phones in exchange for free mobile content.
“There is an opportunity for wireless providers, programmers and marketers to develop an advertising model for mobile audio,” said Wayman Leung, senior product manager, Telephia. “Most current mobile audio users prefer the ad-supported model over paying a subscription fee. And this group is a very attractive demographic for advertisers to target as it’s comprised mainly of affluent, tech-savvy early adopters.”