MarketingInsideOut.com

It’s been rumored for a couple weeks that Google will acquire Feedburner. This post says the deal is confirmed, but I can’t find any official press releases or reports. One rumor puts the deal at around $100 million, which wouldn’t be bad, considering Feedburner only raised $10 million from Ventures.

With Feedburners’ more than 700,000 feeds, this seems like a logical move and two synergies of the deal become evident right away.

1. Feed monetization – Google wants to put AdSense in feeds, and FeedBurner already puts ads in feeds.
2. Feed analytics – Google recently updated its web analytics offering, and Feedburner provides feed analytics.

Some may question this move given that Google already does RSS ads with AdSense for feeds, but I’d bet the move is for the same reason they bought Urchin way back when. FeedBurner has an outstanding feed-based analytics solutions. Acquiring Feedburner would allow Google to improve Google Analytics and Google Reader.

This entry was posted on Wednesday, May 23rd, 2007 at 6:52 pm and is filed under Search Engines, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

This post was written by: Kim Mickelsen