Baseball at its Best
I love going to baseball games and I’ve been lucky enough to be able to work on one of the best baseball events around — the College World Series (or as we refer to it…the greatest show on dirt). I’ve spent the last 17 years of my career at Bozell and the company has had the honor of working with the local organizing committee, College World Series of Omaha, Inc., since the beginning of the Series in Omaha — back some 58 years ago. In fact one of our founders played a role in bringing the Series to Omaha.
It’s a lot of hard work. A lot of long hours. But it’s something I look forward to each and every year. Working with this client is continually gratifying because they are constantly looking for ways to make the event better and better. And watching the event come together and unfold is a thing of beauty — made possible, in large part, through the efforts of hundreds of passionate volunteers who are driven to create a fan experience like no other. Tens of thousands of fans come from all around the world to the event — year after year after year.
Starting today 64 teams are dreaming of The Road to Omaha, but only 8 will ultimately make the 
journey. For those fans that make their way to Rosenblatt and have a chance to see the faces of the excited players who succeeded in their quest on the Road to Omaha, it’s as close to nirvana as an avid baseball fan can get.
If you’ve never been to the Series, you should check it out. To find out all about it, visit the web site CWSomaha.com (yes we created the site as well as nearly all the promotional materials.)
This post was written by: Kim Mickelsen