Feel More at Home
Must have been pretty costly, but it is a pretty cool idea. What they did was decorate a series of stalls in public restrooms in places like sports stadiums and shopping malls to look like a bathroom at home. On the back of each stall door was a trial pack of Kleenex Flushable Fresh Wipes with the line “Feel more at home wherever you go”.
Not only a good use of the medium (being the toliet stalls) but users had to appreciate the spiffier surroundings.
Agency: JWT, Sydney, Australia
Via Ads of the World
This post was written by: Kim Mickelsen