Wired
The internet has become increasingly important to consumers as a medium for information and entertainment, and is approaching the level of television in being “most essential,” according to a recent report released by Edison Media Research and Arbitron.
Some 33% of consumers ages 12+ who were asked to choose the “most essential” medium in their life, selected the internet, just behind television (36%), but ahead of radio (17%) and newspapers (10%). Five year earlier, the internet trailed TV by a significant margin (20% vs. 39%) and also trailed radio (26%).
The internet already leads television among those age 12-17, 18-24, 25-34, and 35-44. Only above age 45 do any age groups still put television in first place.
Wonder what would happen if they added mobile to this list? I polled my 15 year old daughter tonight adding mobile and she put it a solid number one. And the 3,563 text messages and $35 worth of ringtones and music on my last bill plus the “but Mom we have unlimited minutes” whine backed up her vote with painful data.
This post was written by: Kim Mickelsen